US cities to celebrate the holiday season with drone light shows
Here's where you can watch Walmart’s Drone Light Shows in person this holiday season
With COVID-19 cases still surging across the United States, the end-of-year holiday season is already looking a lot different than normal. Experts have warned against hosting large parties or traveling to visit friends and family, insisting that staying home is the best option this winter. And so, retail giant Walmart has come up with a solution to ensure that at least some communities across the country can experience the joy and wonder of the holiday celebrations – even in these challenging times.
The ‘Walmart Holiday Drone Light Show’ will light up the skies in eight US cities throughout December. The retail corporation has partnered with Intel for this special live-streamed event.
Nearly 1,000 Intel drones will light up the skies and create 3D shapes and characters, like snowflakes, reindeer, snowmen, and holiday presents. The drone light show will be choreographed to the music of classic and modern holiday favorites, such as ‘Frosty the Snowman’ by Bing Crosby and Kelly Clarkson’s ‘Run Run Rudolph’. Before the drones take flight, local DJs and a short holiday special, ‘DreamWorks Trolls Holiday,’ will keep the drive-in families entertained.
William White, chief marketing officer at Walmart, says, “After a particularly tough year, we want to help families end the year looking up. We want customers and communities to enjoy a moment of rest, peace, and hope.”
The drone light show will take place from Dec 4 - Dec 20, 2020, at the following locations:
Friday, Dec. 4: Kansas City, Kansas at Kansas Speedway
Saturday, Dec. 5: Dallas, Texas at the Cotton Bowl
Wednesday, Dec. 9: San Antonio, Texas at Six Flags Fiesta Texas
Thursday, Dec. 10: Doswell, Virginia at Kings Dominion
Sunday, Dec. 13: Phoenix, Arizona at Phoenix Raceway
Wednesday, Dec. 16: Charlotte, North Carolina at Carowinds
Friday, Dec. 18: Sacramento, California at Sleep Train Arena
Sunday, Dec. 20: Fayetteville, Arkansas at 112 Drive-In
Families can click here to reserve free tickets and watch the show from the safety of their own car or a designated viewing area right next to their car. For everyone’s safety, tickets are not being made available at the gates. The show will also be broadcast live from Walmart’s Facebook, Instagram, and TikTok channels for those who have missed the chance to grab a ticket or do not live in the eight lucky communities chosen by Walmart.
Intel is pioneering drone light shows by dazzling audiences on some of the world’s biggest stages. With the company’s skilled animators and world-class operations team blurring the boundaries between art and science, Intel’s purpose-built drone light show technology has created 5 world records and won multiple Cannes Lions and Clio Awards.
Ishveena Singh is a versatile journalist and writer with a passion for drones and location technologies. In the last 12 years, she has worked with both mainstream media organizations (Miami Herald International, Times of India, Microsoft MSN) and dedicated geospatial technology media (Geospatial World, Geoawesomeness).
With a deep understanding of content marketing and social media, Ishveena also helps private companies (DJI, Aerodyne Group, Terra Drone Corporation) to generate qualified leads through useful and timely content.